From Day 1, you’ll learn how to be a design thinker. And by the end of the course, you’ll have the skills, tools and confidence you need to drive change across your business.

Learn how to:

1. Empathise with your customer.
2. Use observational techniques to gain deeper insights into your end users.
3. Engage design thinking and design thinking tools.
4. Prototype ideas and select the best ones.
5. Empower others in your organisation to co-create and use design thinking.

• Day 1: Find

  You’ll be introduced to each other and the week ahead, then set a real-life challenge by a guest sponsor client. World-leading research specialist Becky Rowe will lead a masterclass in observational techniques, including ethnography. Straight after that, we’ll send you out to conduct your own end-user research. You’ll return with new approaches to use together the following day.

• Day 2: Frame

  Joe Ferry’s masterclass will introduce design thinking tools such as Journey Mapping and Personas to create a pivotal shift in thinking. The exercises and insights from Day 1 will support you and your team to reframe the challenge. By the end of the day, you’ll have distilled the brief afresh – as a starting point for innovation.

• Day 3: Make

  Clive Grinyer will explore the philosophy of doing business in a new world. He’ll take you back to strategy and forward to new thinking. Today the race is on to build a portfolio of concepts for testing and refining. It’s a high-octane class where there’s no time to worry about being wrong or failing. Be brave. Share your ideas. Test them with end-users so that you learn together from mistakes and move on to better iterations.

• Day 4: Narrate

  Arnoud Koning will help you to synthesise and develop a business proposition. By the end of the day, you’ll have brought all the elements together into a powerful narrative and you’ll be ready to pitch to your sponsor client. In his masterclass, Arnoud will use a case study to explore how design thinking can be implemented in a big organisation, and he’ll share some guidelines on how you can apply it to your own situation. We’ll host an informal networking session to allow you to share experiences with your team members before the final day.

• Day 5: Apply

  The first four days are about learning by doing. Day 5 is about processing, clarifying issues and conscious personal business growth. You’ll work with the coaching team and your peers on assessments and plans, reflecting on what you’ve learnt. This is your chance to consider your own organisation and how you can start applying design thinking on Monday. The day ends with a small celebration.

Q. Are meals provided?

A.

We provide lunch every day, plus a variety of snacks to keep you going. Let us know if you’re vegetarian or on a special diet.

Q. Is it a residential course?

A.

No. If you’re from out of town, you’ll need to book your own accommodation. But we can suggest nearby hotels if you need us to.

Q. Do you offer concession prices for your courses?

A.

We do offer concessions and a sliding scale of discounts on this course. Pay full price for the first space you book, 10% off the second and third, and 15% off every space you book after that. If you’re booking a lot of spaces, you may want to talk to us about tailoring a course especially for your business. Call us on +44 (0)20 8432 3222 or email bookings@designthinkersacademy.co.uk to find out how we can help you.